Urban Digital

At Scrawl Collective, the agency I run for illustrators and designers, we have a motto: 'Hand B4 Mouse'. However, this isn't the modern-day Luddite's axiom that it first appears to be. Much of our work is in fact digital: the motto merely reflects our belief in the superior aesthetics of the hand-drawn approach.

In the same way that musicians in the late 80s and early 90s would bemoan the lack of feel in drum patterns sequenced on Cubase, we at the Scrawl Collective rail against what one artist once eloquently described to me as "the hi-tech flashiness of digital graphics that scream out for the human touch". However, when programs such as Streamline came out, hand-drawn art could be taken into the digital realm without losing the look and feel of the original work.

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