Why Not Associates

Why Not Associates is different. The company doesn't have a single guiding philosophy; in fact, it specifically tries to avoid theorising about its work. Instead, it embraces change.

Once dubbed 'the wild boys of typography', the Why Not Associates team's work has evolved and diversified over more than two decades. Print, motion, identity, installations, books - their work has long been a prominent part of the visual landscape. As such, the company has done much to define how we think about graphic design.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.