Why Not Associates: Corgis, cars and comedy

Scroll down to see our Studio Life documentary on Why Not Associates.

From Audi to Royal Mail, and Grace Jones to the Victoria and Albert Museum, Why Not Associates’ client base is as varied as the kinds of work it does, making it one of the most highly respected design agencies in the industry. Since it sprung into being in the mid-80s, the studio has aimed to blur the boundaries between different design disciplines, which is why its history is chequered with everything from book design to motion graphics, architectural installations and branding.

Why Not’s approach stems from the passions and beliefs of its original founders – Andy Altmann, David Ellis and Howard Greenhalgh. All three were students at the Royal Academy of Arts in London, with Altmann and Ellis sharing a passion for typography, while Greenhalgh was always more interested in motion graphics and video, eventually going on to create a career for himself making music videos for the likes of the Pet Shop Boys as well commercials for clients like St. ivel, Samsung and the BBC.

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