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Jessica Walsh and Tim Goodman launch 12 Kinds Of Kindness

Back in 2014, Jessica Walsh, partner at Sagmeister & Walsh (opens in new tab) and Timothy Goodman (opens in new tab), a designer with his own studio, launched 40 Days of Dating (opens in new tab). The project had spectators at the edge of their seats day-in-day-out and with the movie rights now secured, it's no wonder this creative pair have embarked on their next challenge.

New blog 12 Kinds of Kindness (opens in new tab) sees them create a series of 12 steps as a way to become kinder, more empathetic people. As a resolution, they practiced this for 12 months, with the results being posted up daily from today until 11 February.

"Kindness is one thing we all have the ability to share, but why is it so difficult at times? How can we become less judgmental of others and ourselves?" Walsh asks. With steps including smiling for eight hours, visiting their parents at home and giving money away for free, it's certainly going to be one to watch – and one that'll bring a few tears.

12 Kinds Of Kindess

Step 2 will focus on 'Open Your Eyes'

12 Kinds Of Kindess

Step 3 will be a case of switching it up

12 Kinds Of Kindess

Go Big or Go Home is the theme for step 9

12 Kinds Of Kindess

Step 11 will see the pair smiling for 8 hours straight

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Sammy Maine was a founding member of the Creative Bloq team, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.