Contraceptive brand banishes shame with empowering new packaging

Elmwood new visual identity for Opill
(Image credit: Elmwood)

In a major breakthrough for women's reproductive rights, the very first over-the-counter contraceptive pill has become available in the US. Commemorating the launch of Opill is a fresh visual identity that celebrates this “giant leap for women’s empowerment” with poise and pride.

Typically packaging design for women’s products falls victim to convention, echoing a history of pink-taxed products or minimalist sterile packaging designed for discretion. Opill breaks the boundaries with its bold design, asserting itself as a groundbreaking piece of history free from shame and secrecy.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.