League of Legends developer Riot Games unveils punchy new brand evolution

Riot Games' new design system created by Stink Studios
(Image credit: Riot Games/Stink Studio)

Developer Riot Games has unveiled a fresh design system, unifying its diverse entertainment portfolio into an evolved master brand. Created to connect Riot's fans with its immersive world of games, music, comics, and television, the new design system is a flexible tool that "puts player passion front and centre".

Iconic brands all have a strong sense of identity and Riot's new design system is no different. From in-game visuals to live events, the new diverse design system is built to be an adaptable and dynamic tool with a playful spirit at its core, never losing sight of Riot's unique identity.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.