The art of licensing: how to sell your designs to market

Browse the aisles of any department store and the product of design licensing is visible. From designer coffee mugs to quirky tea towels, brightly coloured notebooks to stunning silk scarves and greeting cards – whether it’s home ware, textiles or paper goods, there’s little doubt that the trend for illustrated products is growing.

Whether you’re an established illustrator or just taking your first steps into the world of freelance work, selling your designs to buyers is an attractive prospect; one that offers increased visibility for your work and the opportunity to see your designs on the high street. But is there really big money to be made?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.