Be a better artworker

Finlandia campaign shows creole bloody mary, older men dancing in sunshine and outdoors

The term 'artworker' can mean different things to different people. But in general, it's more of a technical, detail-oriented role than that of an illustrator or graphic designer, both of which are more focused on conceptual ideas and creativity.

An artworker, in turn, will take those creative design concepts and edit and rework them, format them, and then package them into a finished piece of work. This usually involves such tasks as adjusting colours, tweaking typography, addressing inconsistencies, correcting spelling and grammar, and getting files print-ready.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.