How we made LeShuttle's new identity

LeShuttle new identity
(Image credit: Landor & Fitch)

LeShuttle is the railway shuttle service that transports passengers and vehicles between France's Coquelles in Pas-de-Calais, and the UK's Cheriton in Kent. Earlier this year, it rebranded, getting a new name (it was previously Eurotunnel Le Shuttle) and a new identity, with a typographic wordmark at its centre. 

The new wordmark sees the 'L' and 'S' joined, with the letter 'e' shaped like a tunnel at either end of the word. In some applications, the 'S' is stretched out to convey a sensation of motion through said tunnel.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.