Creating the official retro-style Stranger Things poster

The agency Contend asked me to produce an illustrated poster for Netflix’s ratings topping show Stranger Things. The brief was to create a striking image reminiscent of classic, hand painted film artwork found in vintage posters from the 1980s.

I began by studying some of the most iconic poster designs from this era and then experimenting in Photoshop, looking at ways to paint in a traditional style. I worked with Contend’s art director Nate Sherman to explore composition ideas and story elements. I did my sketch work using Procreate on an iPad Pro with an Apple Pencil. I used the standard 6B Pencil brush in this app to do all of the line work and shading for the poster.

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Kyle Lambert is a poster illustrator and concept artist illustrator working in the entertainment industry. He’s worked with some of the world’s largest brands, including Apple, Adobe, Paramount Studios and Vanity Fair.