"I used to illustrate my invoices to get noticed," says Kit Hinrichs

Kit Hinrichs headshot
(Image credit: Terry Heffernan)

Kit Hinrichs is one of the world's most influential designers. He was previously a partner at Pentagram, is now the principal of Studio Hinrichs, and has a list of accolades as long as your arm, including an AIGA medal and inclusion in the permanent collection of the Museum of Moden Art in New York.

His new book, Narrative Design: A 50 year perspective, showcases the work he's produced over a jam-packed career of over half a century, and is neatly divided into 10 sections, with each section tackling a different area or theme. Face-to-Face deals with how difference faces, real and conceptual, can connect us to new visual ideas, for example.

As the book so beautifully shows, the thing that unites all his work is a love of stories, a passion for finding the engaging story, and discovering the best way to communicate that. "I named this thing Narrative Design because I think that storytelling is such a strong, powerful way to communicate all kinds of things, not just things in a brochure or a website," he says. "It's effective in all kinds of communication, so I find it helps to always find the story."

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.