How to convince users your site's faster than it really is

Before getting to the psychological part of performance optimisation, let's answer one question: what is web performance? For the majority of frontend developers, the answer would cover things like page response time, speed of animations, load times. 

Guess what? The world is a cruel place and unfortunately not only web developers have access to the web. So how do regular users gauge web performance? Usually it's 'fast' or 'slow' ("The SpeedIndex of this site isn't as good as of that one. 280 millisecond slower first paint is the reason, I guess" – said no user without DevTools ever).

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Denys is lead frontend developer at DigitalGarden AS.