7 killer ways to influence user behaviour

Websites employ psychological techniques to influence the behaviour of their users. Drawing on decades of academic research that explains how our mind works and how we make decisions, designers can use subtle triggers to make users pay attention, sign up to a new service, make it more likely they buy a product, spend more, or even create a new habit. 

Some sites use gaming elements to drive engagement, while others – such as Apple – use poetic techniques to make their copy more memorable. We talked to a few experts to find out how to apply psychology to create a persuasive user experience, and what to do or not to do. Here’s what they had to say:

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Oliver Lindberg

Oliver is an independent editor, content consultant and founder of Pixel Pioneers. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than a decade and helps businesses across the world create content that connects with their customers. He is passionate about content, user experience, accessibility and designing for social good.