Peugeot Hybrid gets a graphic novel makeover

Ever since the phenomenal success of superhero movies of late, it seems that just about everyone is jumping on the graphic novel bandwagon. Thankfully, this offering from Peugeot is a feast for the creative senses.

Scroll through the graphic novel online, and make sure your sound is unmuted

Scroll through the graphic novel online, and make sure your sound is unmuted

A collaborative project between BETC Digital, interactive and backend developer Sylvian Tran and Marvel illustrator Gérald Parel, the HYbrid4 graphic novel is an intriguing cross-over between a comic book and a screen experience.

Keep scrollin', scrollin', scrollin'

As you scroll down the page, there are sounds to accompany each picture including barking dogs and smashed windows. Switching between four different Peugeot travel modes, the heroine completes her mission in a series of stunning illustrations.

The site has been built so it will adapt to smartphones, tablets and desktop computers

The site has been built so it will adapt to smartphones, tablets and desktop computers

The site has been built responsively, which means the comic can adapt to any screen. Is this just a one-off advertising campaign or could this be the start of a new breed of graphic novel design?

What do you think? Let us know in the comments box below!

Like this? Read these!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.