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Peugeot Hybrid gets a graphic novel makeover

Ever since the phenomenal success of superhero movies of late, it seems that just about everyone is jumping on the graphic novel bandwagon. Thankfully, this offering from Peugeot is a feast for the creative senses.

Scroll through the graphic novel online, and make sure your sound is unmuted

Scroll through the graphic novel online, and make sure your sound is unmuted

A collaborative project between BETC Digital (opens in new tab), interactive and backend developer Sylvian Tran (opens in new tab) and Marvel illustrator Gérald Parel (opens in new tab), the HYbrid4 graphic novel (opens in new tab) is an intriguing cross-over between a comic book and a screen experience.

Keep scrollin', scrollin', scrollin'

As you scroll down the page, there are sounds to accompany each picture including barking dogs and smashed windows. Switching between four different Peugeot travel modes, the heroine completes her mission in a series of stunning illustrations.

The site has been built so it will adapt to smartphones, tablets and desktop computers

The site has been built so it will adapt to smartphones, tablets and desktop computers

The site has been built responsively, which means the comic can adapt to any screen. Is this just a one-off advertising campaign or could this be the start of a new breed of graphic novel design?

What do you think? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.