Peugeot Hybrid gets a graphic novel makeover
The latest ad for the car manufacturer's Hybrid4 comes in the unlikely form of a digital, scrollable, comic-book story.
Ever since the phenomenal success of superhero movies of late, it seems that just about everyone is jumping on the graphic novel bandwagon. Thankfully, this offering from Peugeot is a feast for the creative senses.
A collaborative project between BETC Digital, interactive and backend developer Sylvian Tran and Marvel illustrator Gérald Parel, the HYbrid4 graphic novel is an intriguing cross-over between a comic book and a screen experience.
Keep scrollin', scrollin', scrollin'
As you scroll down the page, there are sounds to accompany each picture including barking dogs and smashed windows. Switching between four different Peugeot travel modes, the heroine completes her mission in a series of stunning illustrations.
The site has been built responsively, which means the comic can adapt to any screen. Is this just a one-off advertising campaign or could this be the start of a new breed of graphic novel design?
What do you think? Let us know in the comments box below!
Like this? Read these!
- Discover the top 20 graphic design trends for 2012
- The art of print ads: 50 stunning examples
Thank you for reading 5 articles this month* Join now for unlimited access
Enjoy your first month for just £1 / $1 / €1
*Read 5 free articles per month without a subscription
Join now for unlimited access
Try first month for just £1 / $1 / €1
Get top Black Friday deals sent straight to your inbox: Sign up now!
We curate the best offers on creative kit and give our expert recommendations to save you time this Black Friday. Upgrade your setup for less with Creative Bloq.
The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.
Related articles
- First Impressions: freelance illustrator Marie-Alice Harel loves "the freedom" her work offers
- Did Lego drop a brick with its weird Marvel logo set?
- Inside the artist's studio: why the digital artist Erik Ly enjoys a maximalist aesthetic
- This skincare brand has won Black Friday with these candid billboards