Relentless project gives bands and DJs the chance to be heard

One of the first projects that Andy Cooke completed entirely using Creative Cloud was the branding and art direction for Here To Be Heard, a competition by Relentless Energy Drink to give unsigned bands and DJs their big break.

"The end result would appear in various applications and formats, so a reasonably flexible identity had to be created," explains Cooke. "This started with a number of logotype layouts that worked across different sized banners, ads and formats, online and in print."

Inspired by the name, Cooke developed a concept around the idea of interference and glitches. Graphic elements were laid over photography, so that performers were seen - or 'heard' - through the visual noise. The glitch concept also translated seamlessly to video, with elements appearing and moving independently. "I even had time to test out a new feature: Photoshop's Image Generator," he reveals. "It was precisely what was required for the video, and sped up the workflow when we were against the clock."

Photography needed to be both high quality and on-brand, so when one particular shot - taken in low light conditions - didn't make the grade, another CC feature came into play. "In all honesty, the Camera Shake tool in Photoshop looked too good to be true," Cooke admits. "But the results were fantastic here."

Liked this? Read these!

How are you getting on with Creative Cloud? Comment, yo!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.