Why design is like acting – and how you can improve your pitches

Stanley Hainsworth is the CCO of creative agency Tether. He blogs about everything from brand storytelling to the transference of time, and spoke at this year's Design Indaba. Here, he explains why design is like acting…

The job of an actor is to look at life, discern the way people behave and reflect that behaviour in the most genuine possible way so that the audience will believe in and empathise with the character.

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