The secrets to better client relationships

Last week's Design Indaba in Cape Town promised an explosion of creative energy and a shared passion to drive positive change across all design disciplines, and it didn't disappoint.

Our highlights included lessons in brand design from the former creative director of Nike, Lego and Starbucks; a look at how design can make a difference, courtesy of South African agency Joe Public; and four golden rules of branding from G-Star RAW's Shubhankar Ray.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.