4 golden rules of branding

Day two of the world-class Design Indaba conference in Cape Town was laced with humour, with the stage nicely set by a hugely entertaining and inspiring opening session from endearingly foul-mouthed Nando's founder Robbie Brozin, whose famously subversive, non-PC attitude helped drive the South African chicken restaurant's global success.

Nando's founder Robbie Brozin at Design Indaba 2015

Nando's founder Robbie Brozin at Design Indaba 2015

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