Cache in on the BBC's performance booster

A cached image of the BBC homepage featuring a selection of news headlines

Last year during a user testing session for the BBC News app, one of the users made a comment that has really stuck with me. They declared: “I like to flow”. I don’t think there’s a better summary of what performance means to our users. On a fast app or website, the user can flow around, interact and engage with the content. 

Flowing experiences are good for site owners too. A fast-flowing experience helps users achieve their goals and in turn we achieve our organisations’ goals. Amazon and others have demonstrated the strong link between performance and user activity: as the wait for pages goes down, the amount of time and money the user spends goes up.

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Jamie Knight is a senior accessibility specialist at the BBC