The secrets of fulfilling a creative design brief

One of my tutors once told me that if he was locked up in prison for the rest of his life, with nothing but a pen and paper, he wouldn't write a thing, apart from maybe 'goodbye' just before he snuffed it. He said, "I'm not creative for the sake of it, I need a problem to solve. I need a brief."

But once he has one, he told me that he's relentless. Tirelessly trying to better the last idea, tearing through sketchbooks, filling walls, whatever it takes to solve the problem. Inspiring that kind of tenacity is the power of a good brief.

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Tom Manning is carpeing all the diems. Attempting not to make advertising as a junior creative at Havas London, he was also elected D&AD New Blood trustee in October 2016. In his spare time he makes, designs and codes fun things on the wild wild web. He wrote this bio himself, in the third person, to try and make it more legit.