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Tanlines reinvent the music video

In this day and age, it's important to stand out in the music industry. Some have even stated that the connection between music and artwork is in the process of its final days but as we can see, Tanlines are here to put that notion to rest.

There was even a special Valentine's background for yesterday's celebrations

There was even a special Valentine's background for yesterday's celebrations

The music video was created by design agency OKFocus (opens in new tab), who specialize in forward-thinking social web applications. Their products and services are hugely concept driven, believing that a good idea is the foundation of success.

Having already worked with the likes of Google, M.I.A., Smirnoff, MOCA and Svpply, OKFocus was an obvious choice for Tanlines latest single 'Not the Same (opens in new tab)'.

We had a lot of fun with the various tools!

We had a lot of fun with the various tools!

The website (opens in new tab) works as an Alpha Channel HTML5 video experiment that mimics Photoshop interface. You can make band members disappear; take out or put in your chosen instruments; alter your background and more. So, be warned - you could be here for an hour or two!

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What's your favourite music video? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.