The art of colour coordination in web design

Colour coordination infographic

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We've already looked at how the colour trends in web design for 2015 (opens in new tab) indicate that flat and vibrant colours are in fashion, but are you paying attention to the colours on your website?

Just like any physical product, the colour of your website communicates a message to the user. Web analytics company Kissmetrics (opens in new tab) break down which colour combinations work best in this infographic (opens in new tab), and explain how they can compliment each other harmoniously to improve your site's performance.

Have you noticed your conversions skyrocket due to a more pleasing colour scheme, or do you think web designers don't need to worry about it? Let us know in the comments below.

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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.