The power of colour in branding

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There's no question that colour has a major impact on the branding world – these outstanding uses of colour in branding (opens in new tab) are a prime example. Done correctly, colour enables brands to immediately portray a message without using any words.

To highlight the significance of colour in branding, the team at Brush Strokes Decorating (opens in new tab) has put together this beautifully bright and insightful infographic revealing everything you need to know about brands and colour.

Amongst the report it's revealed that blue was the most popular colour among both genders. And yellow brands, including McDonald’s and Ikea signified happiness and fun, with black, used by designer brands Chanel and Louis Vuitton, exuding luxury and exclusivity.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.