All aboard! We're looking at 10 stunning bus wraps that will change how you look at public transport.
Getting creative is one of the most effective ways a business can get their message seen. We've already seen how innovative billboard advertising can attract attention for miles around, but if you really want to stand out from the crowd, a creative bus wrap might be the solution. Here are ten amazing examples to inspire you.
01. Specsavers
Watch where you're going!
With their catchy "should've gone to..." advertising slogan, Specsavers are one of the leading brand names when it comes to glasses. This witty bus wrap ties into their brand message and is sure to stick in people's minds.
02. Airport bus
All aboard for lift off
If you need to get the bus to the airport, this clever wrap gives you an idea of what's coming next. When viewed from exactly the right angle, when the sky is its most sky blue, you'd almost be fooled into thinking you're watching a bus taking off. Or at the very least pulling an impressive wheelie.
03. Keep Holland Clean Foundation
Keeping the streets clean
Litter can be a huge problem on public transport. When people aren't in their own car, it seems they don't mind dropping rubbish everywhere. To remind people to pick up after themselves, this optical illusion wrap turns the back of a bus into garbage truck. Let's just hope it doesn't smell as bad as the real thing.
04. National Geographic
Just when you thought it was safe to go back to the bus shelter
If you've got a shark phobia, this bus wrap might prove a little difficult to get on board with. Created for National Geographic magazine, this design features shark jaws printed on double doors that appear to swallow you up.
05. Crunchy Nut Cornflakes
People really will do anything for the cereal
Just like Specsavers, Crunchy Nut Cornflakes have grown to dominate their sector through good advertising. Arguing that people go to drastic lengths for the tasty cereal, this bus wrap continues the idea with an enthusiastic fan clambering out of their car for a bowl of the good stuff
This flexible brush from Dr Best makes clever use of those accordion-like busses you see curving across the roads. Bringing together busses and bendy brushes, this is a simple but effective design that tells you everything you need to know about the product.
07. X-Games
Don't try this bus on a half pipe
To tie in with an event for extreme sports channel X-games, this wrap turns a conventional bus into a giant skateboard. By cleverly lining up the tyres with where the trucks usually sit, this design looks like your watching a giant skate down the road.
08. Copenhagen Zoo
This wrap puts the squeeze on advertising
We're not sure if this wrap of a giant snake crushing a bus will put you off or encourage you to visit Copenhagen Zoo. Either way, it's a memorable design that is sure to stick in your head and generate word-of mouth enthusiasm.
09. Perth Zoo
Worse things happen at Longleat
Another bus wrap for a zoo, another animal wreaking havoc. This time its Perth Zoo, who opted for a tiger for their distinctive advertisement. Luckily it looks like there's nobody in this bus, or it would be tea time for the tiger.
10. Wellington on a Plate Culinary Festival
Anyone for sea food?
Not all animal related bus wraps have to be deadly, however, as this design for a culinary festival shows. By turning the antenna on the top of the bus into part of the design, this bus really looks like it's ferrying around a giant crustacean. But does it come with a side order?
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Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
