7 things to consider when planning a rebrand

The prospect of a company rebrand can fill some marketers with hope and the opportunity to start afresh, but it can also send others running to the hills with the thought of spiralling budgets and internal disagreements over colours and wording. If you’re tasked with a rebrand, we've put together the main areas you should consider before briefing your design team.

01. Check out your competitors

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Trevor Smith-Foreman is creative director at Gingermonkeys. Gingermonkeys is a branding and design specialist Based in Royal Tunbridge Wells, UK.