8 up-and-coming designers to watch from D&AD New Blood

Every year, D&AD New Blood Festival is inspiring and exhausting in almost equal measure. The vast Old Truman Brewery in London's Shoreditch plays host to top graduate talent from design courses from across the UK, creating a sensory overload of young creatives competing for the attention of the creative press, and agencies looking for that spark of potential in their next junior hire.

There's a lot to take in, and for the colleges themselves there's the difficult decision between giving a small, carefully curated selection of design portfolios room to breathe, and giving the whole course intake a shot at the limelight. Others put so much effort into an overarching 'concept' for the show, that the students themselves end up playing second fiddle and struggle even more to stand out.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.