Skip to main content

Designer updates Dieter Rams’ 10 principles for 2017

It's a question most designers ask themselves again and again: Is my design a good design? For some, it's a rhetorical question, but for German industrial designer Dieter Rams, the answer came in 10 parts.

What Rams came up with is an ideology known as the 10 principles for good design. It's a set of factors that have become a sort of Bible for designers and creative directors (opens in new tab) to refer to when they feel their project has lost its way. But designer Tobias van Schneider (opens in new tab) decided Rams' principles needed a tech industry update.

In this tongue-in-cheek list, Schneider updates Rams' work and adds in buzz words and wry observations related to the world of tech industry design. For any web designer who has found themselves trapped by these principles, we're sure we can hear you breathing a heavy sigh of recognition as you read this list.

He forgot 'Good design is edgy' [click the icon in the top right to enlarge the image]
(opens in new tab)

Related articles:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.