The importance of goal-driven data

Anyone who works with digital mediums will always have some sort of fascination with metrics. One of the main pillars of sustainability for the advent of the digital age is the ability to measure and obtain data at a constant and up-to-date way that no other medium previously allowed. This allows for constant campaign optimisation and, of course, return on investment (ROI) evaluation. There’s nothing new with what I’ve just written – I’m basically stating the obvious.

Since metrics took an early stage in terms of value perception, most companies have been hoarding data in order to obtain the maximum amount of information possible from their campaigns – be it declarative or behavioural data. Every consumer input or interaction with brands is carefully being stored into vast databases that will then generate outputs, which brands can then use to optimise their communication or marketing efforts. This is the basic principle that originated what is today perceived as Big Data.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.