New Coca-Cola packaging celebrates the Lunar New Year

The Vietnamese New Year, otherwise known as Tet, has been celebrated by Coca-Cola with a festive redesign of its canned drink. Created by Vietnamese agency Ki Saigon, the special packaging design looks totally different to any other Cola products and stays respectful to country's culture.

"Tet means “new beginnings” above all," explains Ki Saigon. "It is a time of renewal, forward thinking and time to instil a strong sense of belief in the good things to come. We wanted our design to be a signal of that emotion."

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.