Filipino phone company wins Christmas with unexpectedly heartwarming ad

(Image credit: Globe / Wunderman Thompson)

There are so many Christmas ads flying around at this time of year, companies need to work extra hard to create something that resonates with their audience. But a Filipino phone company has beaten the odds with a TV spot that has captured people's hearts and become the unexpected success of the festive season. Its popularity is mainly thanks to the emotional gut-punch of an ending that we did not see coming (for more ad agencies done good, explore our rundown of the best Christmas ads of all time).

The advert ties into the release of the newest Star Wars film, Rise of Skywalker. It starts off with two young boys cobbling together some kind of homemade super-armchair/spaceship thing, complete with wings, fans, and a moving base. There's even a bit where a load of mobile phones, borrowed from neighbours, get welded into the contraption to form a light show. They've certainly gone the extra mile (their efforts might even top some of the best 3D movies).

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.