KFC's What the Cluck?! advert banned after complaints

A KFC advert that said 'What the Cluck?!' next to '£1.99 fill up lunch' has been banned in the UK by the Advertising Standards Authority (ASA) due to complaints. The ad had previously appeared at bus stops and in The Sun and The Metro newspapers. One version of the ad also featured what ASA described as an "elongated 'cluuuuuck'." Which is a great turn of phrase if we've ever heard one.

The argument about whether or not the ads should be banned centres around whether the word 'cluck' is being substituted for a swear word (no prizes for guessing which one), and many who complained were concerned that the ads were in places where children would see them. It doesn't look like this ad will be making it into our best print ads ever roundup.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.