Why every designer should have a side project

We work in an industry chock-full of demanding clients and looming deadlines, all of which are exciting and pose unique challenges. But sometimes to refuel our passion and push our skill set forward, we must set aside time and create with true creative freedom: a pet project.

Let's be honest, our industry can beat us up from time to time, and it can be difficult to stay as passionate as the first day we got into the business. Reinventing yourself and continuously keeping up to date with emerging trends is half the battle. In order to stay a step ahead, we have no choice but to keep creating - and it should be enjoyable, otherwise what's the point? This is where I believe pet projects come into play.

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