Logo designs often come and go, but some just seem timeless and it seems inconceivable that anyone would ever want to update them. The Mobil logo, created by Tom Geismar of New York design firm Chermayeff & Geismar & Haviv, is such a design.
Once the new logo had been finalised, the agency began work on creating a specially designed alphabet (shown below) and a comprehensive design approach that integrated new graphics with architectural inspiration from Eliot Noyes.
Including comprehensive branding designs for product packaging, vehicle markings, print material and posters, the branding has been placed on packaging, signs and more throughout the world. Instantly recognisable, the strong typography and patriotic use of colour evokes everything that Mobil wants to be.
See more inspiring logo work over on Chermayeff & Geismar & Haviv.
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