DKNY teases a fresh direction with new logo

DKNY previews its rebrand with a sophisticated new logo

DKNY previews its rebrand with a sophisticated new logo

Ahead of the launch of their spring 2016 collection, DKNY has teased fashionistas by revealing their new logo on Instagram. Created by the founders of Public School, Dao-Yi Chow and Maxwell Osborne, the new wordmark suggests the fashion house will move in a more mature direction.

Old DKNY logo

The old DKNY logo had a youthful 90s feel

This sophisticated shift contrasts DKNY's previous trajectory, whose women had been getting younger and younger. The move forward is suggeted by the blocks of threaded ribbon bookending the logo, which are meant to evoke road markings.

Osborne says they wanted DKNY to be 'its own icon', hence the new logo's 'bold American font.' We'll have to wait until Wednesday to see how this extends to the clothes themselves.

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Dom Carter
Freelance writer

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.