Skip to main content

Is this logo sexist?

Logo design is always tricky. And often in ways you might not have considered.

Enterprise Florida - an economic development partnership between Florida's government and businesses - has launched a branding initiative aimed at marketing itself nationally and internationally as a business destination.

The campaign, led by Jacksonville branding firm On Ideas, features a new website, and this striking green and orange logo:

While the University of Miami's football coach Al Golden will no doubt be pleased - he's known for his orange necktie - some are arguing that women in business might feel a little disenfranchised by the design.

Tampa Bay Business Journal quotes a number of local businesswomen slamming the design. "Perhaps they should add a tag line: 'Florida is the perfect climate for business if you're a man'," one local public relations executive told the publication. But an Enterprise Florida spokesman said the board and stakeholders had considered the image a "universal symbol of business" and that women been among those who approved it.

Are the logo's critics being oversensitive, or do they have a point? Let us know what you think in the comments...

The logo in action on the new website

The logo in action on the new website

Like this? Read these!

Has any of your design work ever been interpreted as being offensive? Share your experiences in the comments below!

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.