Amazon unleashes maps API as Apple fires maps manager

Mapping is key to mobile platforms and developers, with location services and mapping integration increasingly used in web and native apps. Until recently, the Google Maps API was almost a de-facto standard, but the company's messing about with pricing and general dominance led to companies seeking out usable alternatives. In some cases, larger organisations have decided to roll their own, in order to not be reliant on a competitor for a key feature.

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