Google predicts mobile shopping search boom

Mobile search

Searches from mobile devices are expected to account for 44 per cent of total searches for last-minute gifts this holiday season, says Google

It's only September, but we're nonetheless proud to annoy you with our first Christmas-related story. Still, if you work with any clients who sell things that might be bought during the holiday season, you should pay attention. According to Google, "44 per cent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates". The blog post, written by Johanna Werther, senior product marketing Manager, Mobile Ads, notes that such shoppers may have missed the deadline for online shipping and are therefore motivated to "locate and shop at brick and mortar locations"; in other words, these searches drive in-store purchases. Backing up this claim is another figure from AdMob that states "65 per cent of high end device users report that they have used their device to find a business, and then made a purchase at that business in person".

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