Content strategy 101, Part 1: giving context to your content

This article first appeared in issue 234 of .net magazine – the world's best-selling magazine for web designers and developers.

Content is defined in the Oxford English dictionary as “the things that are held or included in something”, which is more than a tad ambiguous – so it’s not surprising that interpretations of the word in the context of web design and development vary so widely.

If you ask 10 web designers or devs what content is and what role they play in its creation, you may get 10 different answers – ranging from “Content? What? I’m a designer not a copywriter” to “I’m glad you asked. Sit down and let me tell you about the importance of taxonomies and metadata management”. But they will all know one thing: the success of their site, web app, mobile app, or other platform that content is delivered on, relies on it.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.