Create the perfect website redesign

A redesign is a matter of course for websites. Software platform Hubspot's survey of hundreds of consumers, marketers and agencies found that 68 per cent completed a website redesign within the last 12 months. There are currently over 739 million existing websites (which increased 22 million compared to the previous month according to internet services firm Netcraft). So, if we apply Hubspot's sample data to the entire spectrum, over 500 million websites were redesigned in the last year. This leads us to a (scientific) conclusion: website redesigns are massively important.

However, we don't always treat them as such. Redesigns often suffer from poor planning and preparation, and lack clear project goals. For instance, Hubspot reveals 37 per cent of those surveyed didn't measure any metrics for their last website redesign. So how do you know whether to redesign or realign your existing site? And how do you get it right?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.