Google offers to speed up your sites

Page Speed Service

New service aims to automatically optimise sites

Google wants to speed up the web with its new Page Speed Service, which joins its predecessors the Page Speed browser extension and the Page Speed Online API. The company claims in a blog post that the new service can speed up site downloads by anything up to 60 per cent, and suggests you check out the numbers for yourself. (Warning: there's a bit of a queue for the comparison engine, to say the least.)

Results so far seem varied, with some users backing Google's claims and others saying Google's 'optimised' version is significantly slower than the existing website. In part, this appears to be down to whether a site is well-optimised already. There are also concerns about Google offering a streamlining service that will eventually cost money (Google says pricing "will be competitive") while simultaneously stating that faster sites will rank higher in search results. And, of course, there's the fact that Google will suddenly have more access to unencrypted user interactions on your site, providing it with yet more information that it can use to bolster its advertising business.

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.