Why I'm here for the new 7-Eleven Slurpee logo...

New Slurpee logo and branding
(Image credit: 7-Eleven / Safari Sundays)

7-Eleven's Slurpee is perhaps the world's most famous slushie. Sold in over a dozen countries, from the US to Australia, it's been giving people brain freezes for over half a century and has been referenced in numerous films and series. 

Now, after an incredible 57 years, the convenience store chain has decided it's time for a rebrand, joining the many soft drink rebrands we've seen in 2023. But some think the new look isn't as appetising as the brand. Slurpee has bold new colours and a sleek new logo. But alas, it does look a little bit like a certain emoji (see our guide to how to design a logo for tips for your own work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.