Adobe and Leica's new camera combats misleading AI

When it come to AI, Adobe has made its commitment to ethics and content authenticity clear. From the appropriately named Content Authenticity Initiative (CAI) to its decision to train Adobe Firefly only on commercially available Adobe stock images, the company has certainly taken some positive steps – and now it's going even further with the help of camera manufacturer Leica.

The two brands have launched the Leica M11-P, the first camera to feature built-in content credentials, creating a link between the image (and further iterations of it) and the camera itself. It's a major step forward for Adobe's CAI, particularly against the exponential rise of AI-generated art, and the potential for misinformation it brings with it.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.