Finally, an AI platform gets a beautiful brand identity

Pentagram's identity for Cohere, an AI platform
(Image credit: Pentagram)

If anyone can make AI look good, it's Pentagram. And brothers Jody Hudson-Powell and Luke Powell have done just that with their new identity for Cohere, a language AI platform aimed at making AI accessible for business owners.

Cohere can generate copy, classify information and summarise just about any piece of text, and the output is delivered in a simple to use platform designed for developers and businesses around the world. This isn't just about mucking around with AI or making funny AI images, it's about saving businesses time, for example, a law firm that needs specific info in hundreds of court documents, a software provider that wants to find key takeaways from hundreds of reviews, or online communities seeking out hate speech. 

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.