Airpods Pro get funky in new street dancing advert

Apple AirPods Pro advert
(Image credit: Apple)

Apple has released a new ad for its AirPods Pro, featuring a young dancer's commute magically transitioning from day to night. Overwhelmed by the bustle of a busy street, she enables the earphones' activate noise cancellation mode, suddenly transforming it into an empty, neon-lit version of the same street at night.

She then switches between both modes throughout her journey, showing off some pretty impressive moves in the 'night' version of scene (the ad stars dancer Matilda Sakamoto). Soundtracking the ad is a new track called The Difference by Australian artist Flume, featuring Toro y Moi. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.