"Alexa, speak to me like grandma"

Amazon Echo Dot for Kids on a bedside table
(Image credit: Amazon)

Another day, another terrifying step towards the kind of dystopian future predicted by science fiction. We're not yet at the stage where we can bring back the dead as androids, but Amazon has developed the ability to bring back their voices. And it's a feature that could be coming to Alexa.

The company revealed new advances in its AI application at its re:MARS (machine learning, automation, robotics, and space) conference this week. And it's clear that Amazon no longer sees Alexa as merely a personal assistant, but also "an advisor and companion." It's that latter role that inspired work to give Alexa the ability to reproduce any voice from just a one-minute recording. The main use case? To allow the creation of "lasting personal relationships" with deceased loved ones.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.