Why 2023 was an unprecedented year for Apple

Various Apple products
(Image credit: Apple/Future)

In recent years, Apple's annual release schedule has begun to feel a little predictable. Pretty much every product gets an (often somewhat iterative) update – the iPhone 13 becomes the iPhone 14, the M1 chip becomes the M2 chip, etc, etc. But as 2023 draws to a close, we can now look back on what turned out to be a surprisingly unpredictable year for Apple fans.

For starters, the company entered its first new product space since 2015's Apple Watch, finally revealing the Vision Pro headset. But even the more established line ups such as the iPhone and iPad had some surprises in store this year. (For the lowdown on the latest iPhone, check out our iPhone 15 Pro review.)

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Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.

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