The biggest surprise of the iPhone 15 event was... Tim Cook's acting?

There were few real surprises at the Apple event on Tuesday since so much had been leaked beforehand. The brand announced iPhone 15, Apple Watch Series 9 and Apple Watch Ultra 2. But there was also a continual theme throughout the presentation. More than ever before, Apple was putting a lot of emphasis on its green credentials.

References to reducing environmental impact abounded through the entire presentation, from the replacement of leather with a new signature FineWoven material in Apple Watch straps and iPhone cases to repeat mentions of the aim to achieve a net zero carbon footprint by 2030. But the biggest section on the topic was a short comic film starring Octavia Spencer as Mother Nature, which was perhaps the most entertaining part of the whole event.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.