You won't believe how much this original Apple logo LED just sold for

Apple isn't exactly known for the cheapness of its products, from the expensive Magic Keyboard for iPad Pro to the ludicrous Mac Pro (not to mention its auxiliary wheels). But while many Apple fans are happy to keep shelling out on its products, some are prepared to go further than others – as demonstrated by an unbelievable recent auction listing.

An original Apple neon rainbow logo just became the most expensive LED sign ever sold, going for a whopping $81,300 (we won't even try to work out how many iPads you could bag for that). It might be one of the best logos of all time, but is a shiny neon version worth almost $100k?

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.