Apple Music's new branding hits all the right notes

Apple Music has launched a clever new visual identity based around a musical note logo. A 30-second advert entitled Anthem was released today, and kicks off the campaign in style.

The video sees individual artists from the music streaming service's extensive catalogue being represented as a stylised musical notes, set to a banging backing track.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at, but continues to write about design on a freelance basis in her spare time.