Branding pros share how they nail brand voice

When you're focused on the design side of things it can be easy to forget just how important good copywriting can be to a finished product – if it doesn't hit the mark then it could quite easily ruin the entire package.

jkr knows the importance of coming up with words to match the quality of the pictures. Here Chris Sharpe, head of brand voice, and design director Brett Sabler discuss the designer-copywriter relationship, and explain how to craft great copy.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.